Advertise

Reach the heart of Alton and beyond

Wey Valley Radio connects your business to a loyal, engaged local audience — the people who shop, eat, and live in your community.

Radio advertising is proven, trusted, and more cost-effective than digital. Our team will help you write, produce, and broadcast an advert that gets results.

Why advertise on radio?

In a world of scrolling and ad-blockers, radio cuts through. It’s a medium people actively choose — and it puts your message in a trusted, positive environment.

MASSIVE REACH

Radio reaches more UK adults every week. 
More than Facebook, Instagram, or TikTok.
People listen at home, in the car, and at work.

TRUSTED MEDIUM

Radio is consistently rated the most trusted advertising medium.
Your brand appears alongside content listeners love, free from social media controversy.

OUTSTANDING VALUE

Radio delivers a higher return on investment than search, social media, TV, and online display advertising — especially for local businesses.

LOCAL PRECISION

Unlike national media, local radio puts your message directly in front of residents of Alton and the surrounding villages — your actual customers.

FAST DECISIONS

40% of radio advertising impacts purchase decisions within 24 hours — making it perfect for promotions, events, and time-sensitive campaigns.

DRIVES FOOTFALL

72% of consumers have visited a store after hearing a radio ad. No other medium connects the on-air experience to in-store visits so directly.

Backed by data, proven by results

Independent research consistently shows radio is one of the most effective advertising channels available.

£2.47
returned for every £1 invested — outperforming search, TV, online video and display ads
Thinkbox Profit Ability Study, 2024
87%
of UK adults listen to radio every week — a record audience of 50 million people
RAJAR Q4, 2024
90%
of in-car audio listening is broadcast radio — your audience is captive during their commute
Share of Ear Report, Q1 2025
77%
of listeners recall a radio ad they have heard — stronger recall than most digital formats
Gitnux Research, 2025

Your community. Your customers. Your station.

Wey Valley Radio is part of the fabric of life in Alton and the surrounding area. Our listeners are your neighbours, your regulars, and your next customers.

We serve Alton, Bordon, Liphook, and the wider East Hampshire area — a highly engaged, loyal local listenership
Our presenters are community volunteers — listeners trust us because we're one of them
We broadcast local news, events and specialist programmes that national stations don't cover
We're a not-for-profit station — your advertising spend supports the community, not shareholders
We'll help you write, produce, and voice your advert — no agency or prior experience required
Available on 101.1FM, online, DAB+ and smart speakers — wherever your customers are listening

Radio gives your brand a voice people will hear and remember — in their kitchen, their car, and their daily routine. It’s the most personal form of advertising there is.

— WEY VALLEY RADIO

Advertising packages

Whether you’re a sole trader or an established local business, we have a package to suit your budget.
Get on air for as little as £45 a month.
All prices include in house ad production. Prices for externally produced ads on application.

Starter

Get your brand on air

POA

Contact us for pricing

  • 30-second spot production
  • Rotated across daytime schedule
  • Minimum 4-week campaign
  • Great for events and promotions
Enquire now

Sponsorship

Own a show or segment

POA

Contact us for pricing

  • Sponsor a regular programme
  • Sponsor news, weather or travel
  • Deep listener association
  • Web and social inclusion
Enquire now

Ready to grow your business with local radio?

Get in touch and we'll explain how advertising on Wey Valley Radio can work for you. No jargon, no pressure — just a friendly conversation about what's right for your business.

Serving
Alton, Bordon, Liphook & East Hampshire

Help keep your community on air

Wey Valley Radio is run entirely by volunteers and stays on air thanks to donations, grants and local advertising. Every gift helps keep Alton’s voice broadcasting.

Proud members & fully licensed